Alderbrook Dental Implants
PPC and answer-engine optimization for a Canadian dental implant specialty practice competing against general dentists offering the same procedure.
Performance Marketing →The challenge
Alderbrook's specialists had better implant outcomes data than general dentists in the area but no way to communicate that advantage to prospective patients researching the procedure.
Our approach
- 01
Rebuilt procedure pages with specific, citable outcome data rather than generic reassurance copy, to support both SEO and AI answer-engine citations
- 02
Ran a Google Ads campaign specifically targeting comparison queries like "implant specialist vs general dentist"
- 03
Added structured FAQ content addressing the cost and recovery-time questions patients most often asked before booking
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