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Notes from client work
Practical write-ups on what actually moved a number for a client, not general marketing advice you've already read elsewhere.
Working with us6 min read
What to actually check before hiring an agency in a different time zone
Overlap hours matter less than how a team structures handoffs. Here's what to ask before signing, based on 60+ international engagements.
Web performance6 min read
Core Web Vitals still decide whether your ad spend converts
A slow site quietly taxes every channel feeding it. Here's the LCP, INP, and CLS math we run before touching a client's marketing budget.
SEO & AEO6 min read
Answer engine optimization: getting cited, not just ranked
AI search overviews and assistants are becoming a real referral channel. Here's how content structure needs to change to earn a citation.
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