Highmoor Outdoor Education
SEO and seasonal campaign marketing for an Australian outdoor education provider booking school and corporate group programs.
Performance Marketing →The challenge
Highmoor's bookings were almost entirely repeat business and referrals, with organic search bringing in almost no new school or corporate clients despite strong program quality.
Our approach
- 01
Built program-specific landing pages targeting the exact search terms school camp coordinators and corporate HR teams use
- 02
Ran seasonal campaigns timed to school-term booking windows, which run on a very different calendar than typical retail seasonality
- 03
Added case studies from existing corporate clients as social proof specifically for the HR-team buyer persona
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