NZ New ZealandCraft brewing, DTC2022
North Quay Brewing Co.
Paid social and email marketing for a New Zealand craft brewery launching a direct-to-consumer can subscription.
Performance Marketing →The challenge
North Quay had strong taproom loyalty in Wellington but no way to reach or convert customers outside driving distance of the brewery.
Our approach
- 01
Built lookalike audiences from taproom loyalty program members to find similar drinkers in other New Zealand cities
- 02
Tested creative built around brewing process and ingredient sourcing rather than generic lifestyle imagery, which research showed resonated more with the target audience
- 03
Set up a win-back email flow for subscription customers who paused, offering a limited seasonal can instead of a discount
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