AU AustraliaBoutique hotel group2020
Solmar Hospitality
A direct-booking site for a five-property boutique hotel group in Queensland, built to cut dependency on OTA commissions.
Web Design & Development →The challenge
Solmar was paying booking.com and Expedia commissions on more than 70% of its reservations because its own site couldn't match the OTA booking experience on mobile.
Our approach
- 01
Rebuilt the booking flow around a three-tap mobile checkout with real-time rate and availability sync
- 02
Added a rate-parity guarantee banner and a loyalty discount only available through the direct site
- 03
Set up abandoned-booking email recovery through the property management system's API
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