UK United KingdomFintech, freelancer tools2021
TallyHive
An invoicing and tax-set-aside MVP for UK freelancers, built to validate willingness to pay before further fundraising.
MVP Development →The challenge
TallyHive's founders had user research suggesting freelancers wanted automatic tax set-asides, but no product to test whether people would actually pay for it.
Our approach
- 01
Built a minimal invoicing flow with automatic percentage-based tax set-aside as the one differentiated feature
- 02
Connected to Stripe for both invoice payments and the set-aside transfers, using Stripe Connect rather than building custom banking rails
- 03
Shipped with a paid tier from day one instead of a free pilot, to get a real signal on willingness to pay
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