UK United KingdomInterior design studio2020
Thistle & Vane
A brand identity and portfolio site for a London interior design studio moving upmarket into larger residential projects.
Brand & UI/UX Design →The challenge
Thistle & Vane's existing brand read as a small residential decorator rather than the higher-end studio it wanted to become, undermining pitches for larger projects.
Our approach
- 01
Rebuilt the visual identity around a more restrained, editorial aesthetic matching the studio's target project tier
- 02
Designed a portfolio site structured around full project narratives rather than a simple before-and-after gallery
- 03
Created a pitch-deck template using the new brand system for the studio's own new-business presentations
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