Cobalt Robotics Labs
A brand and website rebuild for a US industrial robotics startup moving from an engineering-first identity to one built for enterprise buyers.
Brand & UI/UX Design →The challenge
Cobalt's brand looked like an engineering lab's internal wiki, which was undermining credibility with enterprise procurement teams evaluating six-figure contracts.
Our approach
- 01
Developed a new visual identity balancing technical credibility with the polish enterprise buyers expect at that contract size
- 02
Rebuilt the marketing site with a dedicated technical specifications section written for engineering evaluators, alongside a business-case section for economic buyers
- 03
Designed a case-study template highlighting deployment metrics that mattered to procurement, not just engineering achievements
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