Birchwater Hospitality Group
A unified brand identity for a UK boutique hotel group whose five properties had grown with five different visual identities.
Brand & UI/UX Design →The challenge
Birchwater's five properties had each developed their own branding independently after acquisition, confusing guests booking across the portfolio and diluting the group's overall market positioning.
Our approach
- 01
Designed a flexible master brand system that let each property keep a distinct personality within one shared visual framework
- 02
Rebuilt the group's booking site around the new system, replacing five inconsistent property microsites
- 03
Delivered brand guidelines covering everything from in-room signage to social media templates for each property's marketing team
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