CA CanadaOutdoor recreation marketplace, pre-seed2024
Driftline
A peer-to-peer outdoor gear rental MVP for a Vancouver startup, built to test unit economics before raising.
MVP Development →The challenge
Driftline's founders needed real transaction data on rental pricing and insurance costs to model unit economics for investors, not just a pitch deck estimate.
Our approach
- 01
Built a minimal listing and booking flow covering just three gear categories to keep the pilot manageable
- 02
Integrated a third-party rental insurance API rather than building custom insurance logic for an unproven market
- 03
Tracked real cost-per-transaction data from day one so the founders had actual unit economics, not projections
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