Elderfield Financial Planning

The challenge

Elderfield ranked nowhere for the retirement-planning search terms its target clients actually used, losing visibility to comparison sites and larger national advisory brands.

Our approach

1. 01

   Built a content program around specific pre-retirement decision points (pension consolidation, drawdown timing) rather than generic financial advice topics

2. 02

   Added FAQ schema and clear author credentials to build the topical authority signals financial content needs to rank

3. 03

   Ran a technical SEO cleanup addressing duplicate content across the firm's blog and static pages