US United StatesHealthcare, orthodontic practice group2020
Brightview Orthodontics
Local SEO and Google Ads for a US orthodontic practice group expanding from two to seven locations.
Performance Marketing →The challenge
Brightview's ad spend scaled with new locations but cost per lead kept climbing, since every location competed against the same generic keywords instead of location-specific intent.
Our approach
- 01
Restructured Google Ads into location-specific campaigns matching each practice's actual service area radius
- 02
Built location landing pages optimized for "orthodontist near me" style queries with location-specific reviews and staff
- 03
Set up call tracking per location and campaign to finally attribute leads to actual ad spend, not a blended guess
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