Fernbridge Health

The challenge

Fernbridge's founders had a full clinical vision but needed to prove the specific hypothesis that a shorter, conversational intake form would improve completion rates over a traditional medical form.

Our approach

1. 01

   Built only the intake flow itself as a standalone, privacy-conscious MVP, deliberately excluding scheduling and billing until the core hypothesis was proven

2. 02

   A/B tested the conversational format against a control group using a traditional form layout

3. 03

   Instrumented drop-off at every question so the team could see exactly where the form lost people