AU AustraliaOutdoor recreation retail2021
Fernway Outdoors
A companion shopping app for an Australian outdoor gear retailer, built to reduce cart abandonment on mobile web.
Mobile App Development →The challenge
Fernway's mobile web checkout had a 3-minute average completion time and high abandonment, driven largely by repeated address and payment entry on every visit.
Our approach
- 01
Built a Flutter app with saved payment and shipping details, cutting repeat checkout to two taps
- 02
Added a barcode scanner for in-store price checks that also worked as an online reorder shortcut
- 03
Synced wishlist and cart state between the app and Fernway's existing web store
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