CA CanadaRenewable energy, B2B2024
Haldor Energy Systems
A brand refresh and investor-facing site for a Canadian solar installation company scaling into commercial contracts.
Brand & UI/UX Design →The challenge
Haldor's residential-focused branding, friendly and approachable, wasn't landing with the commercial property managers and investors it needed to win larger contracts.
Our approach
- 01
Developed a secondary brand expression for commercial and investor audiences while keeping the core identity consistent
- 02
Rebuilt the site with a commercial-project portfolio section separate from the residential offering, since the two buyers had different concerns
- 03
Designed an investor deck template aligned to the new identity for Haldor's own fundraising conversations
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