UK United KingdomSustainable homeware, DTC2024
Auric & Oak
A full brand refresh and Webflow site for a London homeware label expanding from wholesale into direct-to-consumer.
Brand & UI/UX Design →The challenge
Auric & Oak's identity was built for wholesale catalogs and didn't translate to a DTC audience shopping on Instagram and mobile web.
Our approach
- 01
Refreshed the identity system with a warmer palette, a custom wordmark, and a packaging-ready pattern library
- 02
Designed and built a Webflow storefront with an editorial product-story format for each collection
- 03
Delivered a Figma design system so the in-house team could launch seasonal campaigns without outside help
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