CA CanadaInsurance brokerage2025
Hearthstone Insurance Group
A quote-request and agent-matching site for a Canadian insurance brokerage competing against direct-to-consumer insurtech apps.
Web Design & Development →The challenge
Hearthstone's static brochure site generated almost no leads because prospective clients expected an instant quote estimate, not a "call us" form, and were leaving for insurtech competitors that provided one.
Our approach
- 01
Built a multi-step quote estimator that gave a real premium range before asking for contact details
- 02
Routed completed quote requests automatically to the right regional agent based on postcode and policy type
- 03
Rebuilt the site's Core Web Vitals from the ground up after the previous theme scored poorly on mobile
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