US United StatesOutdoor retail, eCommerce2025
Northfield Outfitters
A Shopify rebuild for a Colorado outdoor-gear retailer, cutting checkout time and lifting mobile conversion.
Web Design & Development →The challenge
Northfield's legacy Shopify theme was slow on mobile, checkout abandonment sat above 78%, and the site couldn't keep pace with seasonal catalog changes without developer help.
Our approach
- 01
Rebuilt the storefront on Shopify Online Store 2.0 with a modular section library the merchandising team can rearrange without touching code
- 02
Rebuilt the product and collection templates around Core Web Vitals, moving mobile LCP from 4.1s to 1.6s
- 03
Simplified checkout to two steps and added Shop Pay, Apple Pay, and PayPal Express
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