CA CanadaAutomotive retail2021
Parkside Motors Group
Paid social and inventory-feed marketing for a Canadian used-car dealership group competing against national listing platforms.
Performance Marketing →The challenge
Parkside's inventory sat on the lot longer than competitors' because its Facebook and Instagram presence was manually managed and out of sync with actual stock.
Our approach
- 01
Set up an automated dynamic inventory feed so paid social ads updated automatically as vehicles sold or arrived
- 02
Built retargeting campaigns specifically for shoppers who viewed a vehicle page but didn't submit an inquiry
- 03
Restructured campaign budgets weekly based on which vehicle categories were moving slowest on the lot
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