AU AustraliaPrivate education, early years2021
Summerhill Montessori
Local search and enrollment-funnel marketing for an Australian Montessori school network expanding to a third campus.
Performance Marketing →The challenge
Summerhill's newest campus had strong facilities but almost no local visibility, and enrollment inquiries were arriving too late in families' decision timelines to fill the intake.
Our approach
- 01
Built a Google Business Profile and local SEO strategy timed against the school-enrollment decision calendar rather than running evergreen
- 02
Ran a paid search campaign targeting enrollment-season queries months ahead of the actual intake deadline
- 03
Set up an automated nurture email sequence for inquiries who toured but hadn't yet enrolled
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