Pinegrove Outfitters
A rebrand and design system for a Canadian outdoor apparel startup preparing for its first major retail wholesale push.
Brand & UI/UX Design →The challenge
Pinegrove's founder-designed logo and inconsistent product photography style were becoming a liability as the brand prepared wholesale pitches to national retailers with strict brand-asset requirements.
Our approach
- 01
Developed a full identity system including a redesigned wordmark, color system, and typography built to meet retailer brand-guideline requirements
- 02
Built a Figma component library covering packaging, hangtags, and in-store signage from one source of truth
- 03
Produced a retailer-facing brand deck summarizing the new identity for wholesale buyer meetings
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