Solace Skincare
A brand identity and Shopify design refresh for a New Zealand skincare brand repositioning around clinical, ingredient-led credibility.
Brand & UI/UX Design →The challenge
Solace's original playful, pastel branding was attracting browsers but not converting buyers researching specific active ingredients, who found the brand tone unserious for a clinical-strength product.
Our approach
- 01
Rebuilt the visual identity around a more clinical, ingredient-forward aesthetic without losing warmth entirely
- 02
Redesigned product pages to lead with active ingredient percentages and clinical study references, matching how the target buyer actually researches skincare
- 03
Delivered a photography direction guide so future product shoots stayed consistent with the new positioning
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