Quillfeather Publishing
A brand identity and author-portal redesign for a US independent publishing house repositioning around a curated, literary catalog.
Brand & UI/UX Design →The challenge
Quillfeather's brand read as a generic self-publishing platform, which was actively working against its actual positioning as a selective, editorially curated press.
Our approach
- 01
Developed an editorial-forward identity system drawing on print typography traditions rather than typical tech-platform visual language
- 02
Redesigned the author portal experience to feel like a publishing relationship rather than a software dashboard
- 03
Rebuilt the public catalog site around individual book presentation rather than a generic grid, matching how literary readers actually browse
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