Ambervale Childrenswear
A brand and packaging refresh for an Australian childrenswear label preparing for its first international wholesale orders.
Brand & UI/UX Design →The challenge
Ambervale's branding worked well for its existing Australian DTC audience but tested poorly with UK and US wholesale buyers during early conversations, who found it too plain for the price point.
Our approach
- 01
Refreshed the identity with richer color and pattern work informed directly by feedback from the wholesale buyer conversations that had stalled
- 02
Redesigned packaging to work as a shelf-facing asset in physical retail, not just an unboxing moment for DTC orders
- 03
Built a wholesale-specific lookbook and line sheet template matching international buyer expectations
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