UK United KingdomSpecialty food retail2021
Thistlewood Bakery Co.
A Shopify build for a Bristol bakery chain adding nationwide mail-order alongside its physical shops.
Web Design & Development →The challenge
Thistlewood's six shops had loyal local followings but no way to sell nationally, and a first attempt at a mail-order site couldn't handle next-day delivery cutoffs by postcode.
Our approach
- 01
Built a Shopify storefront with postcode-based delivery-day logic so customers only see cutoffs that are actually achievable
- 02
Set up a subscription option for the bakery's weekly sourdough box using Shopify's native subscription APIs
- 03
Integrated shop-floor point of sale with online inventory so a sold-out item in one shop wouldn't oversell online
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