Crestline Realty Partners
An IDX-integrated listings site for a Denver brokerage competing against national portals for local search visibility.
Web Design & Development →The challenge
Crestline's agents were sending clients to Zillow listings instead of their own site because the brokerage's WordPress theme couldn't handle IDX data reliably and search results routinely showed sold properties.
Our approach
- 01
Rebuilt the listings engine on Next.js with server-rendered pages for every active listing, refreshed every 15 minutes from the MLS feed
- 02
Added agent-specific landing pages with call tracking to measure which agents' marketing actually converted
- 03
Set up neighborhood guide pages targeting long-tail local search terms the national portals don't bother ranking for
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