US United StatesLogistics and freight2022
Kestrel Freight Systems
A customer-facing shipment tracking portal for a US regional freight carrier replacing a spreadsheet-based process.
Web Design & Development →The challenge
Kestrel's dispatch team was manually emailing tracking updates to shipping customers because the carrier had no self-service tracking, creating a support bottleneck during peak season.
Our approach
- 01
Built a customer portal that pulled live shipment status directly from the dispatch system, no manual entry required
- 02
Added SMS and email status alerts customers could opt into per shipment
- 03
Designed the portal to work under the low-bandwidth conditions common at loading docks and warehouses
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