UK United KingdomFood delivery, regional2023
Granary & Co.
A regional food-delivery app for a UK bakery-and-cafe chain choosing to build direct rather than pay marketplace commissions.
Mobile App Development →The challenge
Granary was paying 25-30% commission per order to delivery marketplaces and had no way to build a direct customer relationship or loyalty program.
Our approach
- 01
Built native ordering apps for iOS and Android connected directly to Granary's kitchen display and POS systems
- 02
Layered in a stamp-card loyalty mechanic that only worked through the direct app, giving customers a reason to switch off the marketplace apps
- 03
Handled last-mile delivery through a regional courier API rather than building delivery logistics in-house
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