Harrow & Vine Merchants
A recommendation and reorder assistant for a London wine merchant, built to replace a static "customers also bought" widget with something that actually reflects a customer's taste.
AI Strategy & Development →The challenge
Harrow & Vine's existing recommendation widget was driven by co-purchase data alone, so it kept surfacing the same handful of bestsellers to every customer regardless of what they'd actually bought or rated. Repeat purchase rate had been flat for three straight quarters.
Our approach
- 01
Built a recommendation engine that reads a customer's full purchase and rating history, not just their last order, and generates a short plain-language reason for each suggestion
- 02
Added a conversational reorder assistant that customers can message directly to restock a usual case or ask for something in a similar style at a different price point
- 03
Set up weekly evaluation against a held-out set of past orders to catch drift before it affected live recommendations
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