US United StatesWinery and hospitality2023
Overlook Vineyard Estates
An eCommerce and tasting-reservation rebuild for a Sonoma winery selling direct-to-consumer wine club memberships.
Web Design & Development →The challenge
Overlook's wine club signups were handled through a clunky third-party form, and the winery had no way to see which vineyard-visit campaigns actually converted to club memberships.
Our approach
- 01
Rebuilt the site on Shopify with an integrated tasting-room reservation calendar alongside the wine club signup flow
- 02
Added UTM-based attribution so the winery could see which visit, event, or campaign led to each new club member
- 03
Built an age-verification gate that met shipping-compliance requirements across the states Overlook ships to
Start a project
Have a similar brief?
We can walk you through exactly how the Overlook Vineyard Estates engagement was scoped and priced.